
Where Human Potential Meets Limitless Possibility
At Apeiron, we’re not just creating products or brands—we’re building a movement that redefines the future of sports, science, wellness, military support, and human connection.
AT THE HEART OF OUR MISSION IS THE BELIEF THAT “WE ARE THE BRIDGES RESPONSIBLE FOR HOLDING UP HUMANITY.”
WHO WE ARE
WE ARE A CUTTING-EDGE SPORTS, TECHNOLOGY, MANAGEMENT, AND WELLNESS-FOCUSED COMPANY AMPLIFIED THROUGH MEDIA, BRANDED PRODUCTS, MUSIC, entertainment, AND STRATEGIC ADVERTISING.
assets under management
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We craft compelling narratives through podcasts, video, and multimedia content—bringing stories to life with purpose, precision, and cultural relevance. From concept to launch, we produce media that connects, engages, and inspires.
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Driven by innovation, our talent and artist management division is powered by elite athletes, musicians, and creators. We provide strategic support, media production, and brand development to help talent break barriers, amplify their voices, and tell powerful stories across our content platforms.
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We take a holistic approach to well-being—addressing physical, mental, and social wellness. Our initiatives focus on proactive healthcare solutions and human-centered recovery strategies.
Through our nonprofit, The Mental Health Alliance of America (TMHAA), we champion community awareness, education, and access to mental health resources. We believe wellness starts from within, and every human deserves the support to thrive.
#payitforward
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Human Performance, Reimagined.
Advanced Wearable Technology Designed for Sports, Military, Youth Development, and Biomechanical Innovation.
Track. Enhance. Protect.
Built at the intersection of engineering and performance science, our technology empowers movement through precision data, real-time insights, and next-generation monitoring.
founders
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CHAMP BAILEY
FOUNDER
CHIEF BRAND OFFICER
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JOHNNY FREE
AMG PARTNER
CHIEF OF PRODUCTION MANAGEMENT
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Tra battle
FOUNDER
CHIEF STRATEGY OFFICER
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JASON DUNCAN
FOUNDER
CHIEF DEVELOPMENT OFFICER
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CHRIS BURGETT
FOUNDER
CHIEF CREATIVE OFFICER
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KEITH KILGORE
AMG PARTNER
CHIEF OF TALENT ACQUISITION
Behind Apeiron Culture
At Apeiron Culture, our team brings together a powerful fusion of expertise across branding, technology, entertainment, music, media, digital marketing, sports, military strategy, and social innovation. From day-to-day operations to visionary execution, we’re united by a shared mission: to amplify human potential through creativity, connection, and culture.
We are the minds behind the movement.
We are Apeiron Culture.
apeiron culture
company ethos
At Apeiron Culture, we believe in boundless potential. Rooted in purpose, powered by performance, and driven by community—we are redefining wellness, leadership, and lifestyle through intentional impact.
We champion a culture where excellence meets authenticity, where individuals are empowered to thrive physically, mentally, and creatively. Our mission is to cultivate a global movement that inspires discipline, connection, and growth—one life, one story, one breakthrough at a time.
No limits. Just legacy.
APEIRON CULTURE family
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CATHERINE MARTIN
PARTNER
BRAND SPONSORSHIPS
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DENNING RODRIGUEZ
PARTNER
APEIRON LEGAL COUNSEL
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NANNETTE MATOS
PARTNER
APEIRON EXECUTIVE | LEGAL
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LEE K PARTISS
PARTNER
VP REAL ESTATE MANAGEMENT
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Addison cox
PARTNER
CREATIVE MEDIA
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SABRINA HERNANDEZ
PARTNER
CREATIVE MEDIA
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JUAN ECHEVERRI
PARTNER
HEAD OF VISUAL PRODUCTION