Where Human Potential Meets Limitless Possibility

At Apeiron, we’re not just creating products or brands—we’re building a movement that redefines the future of sports, science, wellness, military support, and human connection.

AT THE HEART OF OUR MISSION IS THE BELIEF THAT “WE ARE THE BRIDGES RESPONSIBLE FOR HOLDING UP HUMANITY.”

WHO WE ARE

WE ARE A CUTTING-EDGE SPORTS, TECHNOLOGY, AND WELLNESS COMPANY AMPLIFIED THROUGH MEDIA, BRANDED PRODUCTS, MUSIC, entertainment, AND STRATEGIC ADVERTISING.

founders

  • CHAMP BAILEY

    FOUNDER

    CHIEF BRAND OFFICER

  • Tra Battle

    Tra battle

    FOUNDER

    CHIEF STRATEGY OFFICER

  • JASON DUNCAN

    FOUNDER

    CHIEF DEVELOPMENT OFFICER

  • CHRIS BURGETT

    FOUNDER

    MULTIMEDIA EXECUTIVE

Behind Apeiron Culture


At Apeiron Culture, our team brings together a powerful fusion of expertise across branding, technology, entertainment, music, media, digital marketing, sports, military strategy, and social innovation. From day-to-day operations to visionary execution, we’re united by a shared mission: to amplify human potential through creativity, connection, and culture.

We are the minds behind the movement.
We are Apeiron Culture.

APEIRON CULTURE PARTNERS

  • CATHERINE MARTIN

    PARTNER

    CEO LITTLE FISH MARKETING

  • DENNING RODRIGUEZ

    PARTNER

    LEGAL COUNSEL

  • NANNETTE MATOS

    PARTNER

    APEIRON EXECUTIVE | LEGAL

  • LEE K PARTISS

    PARTNER

    VP REAL ESTATE MANAGEMENT

assets under management

  • Driven by innovation, our sports and entertainment division are backed by elite performance icons, creative media production, and immersive podcast development. We empower athletes, musicians, and creators to break barriers and tell powerful stories through our content platforms.

  • AthletiQ, our proprietary wearable technology, merges biometrics, cutting-edge science, and military-grade innovation to revolutionize training, recovery, and peak performance. Designed to optimize both physical and mental resilience, AthletiQ is more than a device—it’s a performance ecosystem.

    We’re redefining the future of athletic, clinical, and military performance by harnessing the power of real-time data analytics and SaaS modeling. Our mission is to transform how individuals train, heal, and perform—one data point at a time.

  • We take a holistic approach to well-being—addressing physical, mental, and social wellness. Our initiatives focus on proactive healthcare solutions and human-centered recovery strategies.

    Through our nonprofit, The Mental Health Alliance of America (TMHAA), we champion community awareness, education, and access to mental health resources. We believe wellness starts from within, and every human deserves the support to thrive.

    #payitforward

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at the intersection of

sports x science x tech

apeiron culture
company ethos

At Apeiron Culture, we believe in boundless potential. Rooted in purpose, powered by performance, and driven by community—we are redefining wellness, leadership, and lifestyle through intentional impact.

We champion a culture where excellence meets authenticity, where individuals are empowered to thrive physically, mentally, and creatively. Our mission is to cultivate a global movement that inspires discipline, connection, and growth—one life, one story, one breakthrough at a time.

No limits. Just legacy.