Where Human Potential Meets Limitless Possibility

At Apeiron, we’re not just creating products or brands—we’re building a movement that redefines the future of sports, science, wellness, military support, and human connection.

AT THE HEART OF OUR MISSION IS THE BELIEF THAT “WE ARE THE BRIDGES RESPONSIBLE FOR HOLDING UP HUMANITY.”

WHO WE ARE

WE ARE A CUTTING-EDGE SPORTS, TECHNOLOGY, MANAGEMENT, AND WELLNESS-FOCUSED COMPANY AMPLIFIED THROUGH MEDIA, BRANDED PRODUCTS, MUSIC, entertainment, AND STRATEGIC ADVERTISING.

assets under management

  • We craft compelling narratives through podcasts, video, and multimedia content—bringing stories to life with purpose, precision, and cultural relevance. From concept to launch, we produce media that connects, engages, and inspires.

  • Driven by innovation, our talent and artist management division is powered by elite athletes, musicians, and creators. We provide strategic support, media production, and brand development to help talent break barriers, amplify their voices, and tell powerful stories across our content platforms.

  • We take a holistic approach to well-being—addressing physical, mental, and social wellness. Our initiatives focus on proactive healthcare solutions and human-centered recovery strategies.

    Through our nonprofit, The Mental Health Alliance of America (TMHAA), we champion community awareness, education, and access to mental health resources. We believe wellness starts from within, and every human deserves the support to thrive.

    #payitforward

  • Human Performance, Reimagined.

    Advanced Wearable Technology Designed for Sports, Military, Youth Development, and Biomechanical Innovation.

    Track. Enhance. Protect.
    Built at the intersection of engineering and performance science, our technology empowers movement through precision data, real-time insights, and next-generation monitoring.

founders

  • CHAMP BAILEY

    FOUNDER

    CHIEF BRAND OFFICER

  • JOHNNY FREE

    AMG PARTNER

    CHIEF OF PRODUCTION MANAGEMENT

  • Tra Battle

    Tra battle

    FOUNDER

    CHIEF STRATEGY OFFICER

  • JASON DUNCAN

    FOUNDER

    CHIEF DEVELOPMENT OFFICER

  • CHRIS BURGETT

    FOUNDER

    CHIEF CREATIVE OFFICER

  • KEITH KILGORE

    AMG PARTNER

    CHIEF OF TALENT ACQUISITION

Behind Apeiron Culture


At Apeiron Culture, our team brings together a powerful fusion of expertise across branding, technology, entertainment, music, media, digital marketing, sports, military strategy, and social innovation. From day-to-day operations to visionary execution, we’re united by a shared mission: to amplify human potential through creativity, connection, and culture.

We are the minds behind the movement.
We are Apeiron Culture.

apeiron culture
company ethos

At Apeiron Culture, we believe in boundless potential. Rooted in purpose, powered by performance, and driven by community—we are redefining wellness, leadership, and lifestyle through intentional impact.

We champion a culture where excellence meets authenticity, where individuals are empowered to thrive physically, mentally, and creatively. Our mission is to cultivate a global movement that inspires discipline, connection, and growth—one life, one story, one breakthrough at a time.

No limits. Just legacy.

APEIRON CULTURE family

  • CATHERINE MARTIN

    PARTNER

    BRAND SPONSORSHIPS

  • DENNING RODRIGUEZ

    PARTNER

    APEIRON LEGAL COUNSEL

  • NANNETTE MATOS

    PARTNER

    APEIRON EXECUTIVE | LEGAL

  • LEE K PARTISS

    PARTNER

    VP REAL ESTATE MANAGEMENT

  • Addison cox

    PARTNER

    CREATIVE MEDIA

  • SABRINA HERNANDEZ

    PARTNER

    CREATIVE MEDIA

  • JUAN ECHEVERRI

    PARTNER

    HEAD OF VISUAL PRODUCTION

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athletiq at the intersection of

sports x science x tech

Train. Track. Transcend.
AthletiQ isn’t just wearable tech—it’s the intelligence behind your next breakthrough.